Vet Website Design: Downes Vets
Web design for Downes Vets
Downes Vets had a very comprehensive website but it did not adapt to tablet or mobile devices. Google changed it’s rules for mobile search results in April 2015 and begin demoting companies whose websites did not comply. More than 50% of searches are now made on mobile devices so this is something that could not be ignored.
The website design structure was outdated which meant a lot of pinching and zooming when viewed on a mobile phone. Some of the text was an image rather than being live editable text, which is also frowned upon in todays web design best practices. We had already created a new visual identity for welcome packs and preventative healthcare packs, so it was logical to move that branding online and build a new site from scratch.
The business has three branches, each requiring an individual page. Each page was quite visual with pictures of the practice, contact details and brief descriptions and photos of all the staff members working in that branch. We created some comprehensive registrations forms and linked up their Facebook feed.
Mobile friendly (responsive) websites work on all platforms and devices. Our websites are compatible on mobile, tablet and desktop devices.
User Friendly Registration Forms
Our multi-stage forms present the correct questions to the user based on the choices they make. Long overbearing forms will not get used by your customers and lead to low website interaction.
Including a google map on your website makes it very easy for your customers to find you. Especially useful for mobile customers who may be trying to find you whilst traveling.
Building a database of emails is the way to correctly market to your customers. We set up an email marketing platform, collect data, create emails and schedule them for you.
Blog / News
Content is king. Every website should feature a blog or news section that is updated on a regular basis. Your customers love to hear your news and google does too.
Search Engine Optimised (SEO)
Every webpage is built with basic SEO as standard. We choose keywords, Eg. ‘Vets in Yeovil’ and build those terms into the fabric of the page. We offer various levels of optimisation depending on what you’d like to achieve.