Vet marketing programme
Create a powerful vet marketing programme that will give your preventative healthcare scheme the boost it needs
What will our vet marketing programme give you?
Accelerate the growth of your preventative healthcare scheme
Increase recurring revenue
Increase average customer spend (by almost 300%)
Bond clients to your practice
Increase the value of your practice
What is special about the VetSuccess programme?
Unless you are a rare breed of veterinarian, you didn’t go into practice to do marketing. It’s a distraction for you, and it’s not what you do best.
If you’ve tried to do this kind of marketing yourself, you already know how time-consuming it is. You know how long it takes. You know it’s hard to maintain the effort over a prolonged period – which is exactly what you need to do in order to see results. You also know how frustrating it is to keep finding errors in your data.
That’s why we’ve designed a programme where we do everything for you.
- All you need to do is provide data from your practice management system, and we’ll do the rest.
- We do all the copy writing, we fix your data, we print and mail letters and we send emails.
- We also carefully monitor the response – inbound call recording and analysis are included as standard.
- We provide feedback and we help you improve how enquiries are handled.
And we do all of these things consistently.
Our work with other practices has shown that you need regular, planned marketing to maximise membership of your preventative healthcare scheme – and that you should aim to increase membership as quickly as possible.
If you leave the growth of your scheme to chance and rely on your busy and over-worked reception staff to have to constantly ask clients if they’d like to join, it should be no surprise if you only achieve membership of 5% of active clients – or even fewer – in the first couple of years. When you factor in the natural attrition of clients moving and animals dying, you’ll be doing well to maintain membership at that level.
You need to be much more proactive if your scheme is to achieve its full potential. You need regular, informative, relevant contact with your clients highlighting the benefits of membership and why it would be good for them what it can do for them and their pets.
How does it work, exactly?
We use a combination of direct mail and email to explain the benefits of preventative healthcare to your clients.
All of our content is based on more than 50 years of direct marketing experience, with copy written by our partner, Drayton Bird.
“Drayton Bird knows more about direct marketing than anyone in the world.“
David Ogilvy, founded of Ogilvy & Mather, one of the most successful advertising agencies of all time
“There is no better craftsman of the word in the world.“
Derek Holder, founder of the Institute of Direct Marketing
We track the response to each letter and email, adapting and tailoring our message to suit your clients.
It’s possible we’ll identify training needs within the practice, and help remove the blocks to your success.
Our method works. One practice saw an 89% increase in preventative healthcare subscriptions during a 9 month period.