Vet Website Design: Paws Inc
Website for Paws Inc
www.PawsInc.co.uk consisted of three main areas Paws in Dawes, Paws on the Green and The Pawchester cat hotel website. Each section of the site had it’s own convoluted menu system. It was complicated and left the user stranded in each section. Further issues were created when the the Paws on the Green branch was closed, this meant that once these pages had been removed, nested content became lost and undiscoverable except via the huge sitemap.
Vet Success took the old content and restructured the entire site, combining content where appropriate and removing unnecessary pages. We added a booking and reservations plugin to show the various types of accommodation available within the cat hotel website section.
One of the main issues with the original website was the lack of good photography. We organised for a photographer to visit the vet practice in Fulham and take some professional images of the staff, the various areas in the practice and the Pawchester cat hotel. As you can see this has made a huge difference to the final look and feel of the new site. We can’t emphasise enough the need for good photography when creating a new business website.
Mobile friendly (responsive) websites work on all platforms and devices. Our websites are compatible on mobile, tablet and desktop devices.
An integrated booking system used for the Pawchester Cat Hotel so customers can reserve their pets stay online.
Customers love their animals, so adding an image gallery of your pets is a great way to increase engagement on your website.
Testimonials reinforce the quality of your services. There is nothing better than a positive review to help boost the feeling that a user might have for your practice online.
Building a database of emails is the way to correctly market to your customers. We set up an email marketing platform, collect data, create emails and schedule them for you.
Including a google map on your website makes it very easy for your customers to find you. Especially useful for mobile customers who may be trying to find you whilst traveling.
Search Engine Optimised (SEO)
Every webpage is built with basic SEO as standard. We choose keywords, Eg. ‘Fulham Vet’ and build those terms into the fabric of the page. We offer various levels of optimisation depending on what you’d like to achieve.
Blog / News
Content is king. Every website should feature a blog or news section that is updated on a regular basis. Your customers love to hear your news and google does too.
Keep users updated with your social media activity using a live stream from your practice facebook page directly to your website.