Vet Website Design: Gordon Vets
Website for Gordon Vets
Gordon Vets website design needed a complete overhaul. The format was out-dated and the website was barely useable on a mobile phone.
We took the content from the current site and moved it into a wordpress format. Every page was completely rebuilt. The original pages were renamed, had suitable keywords and descriptions added and text content was adjusted to make these pages as SEO focused as possible – then all original URLs were redirected using 301 redirect scripts to the new pages in the new website.
You can see the visual difference between the ‘before’ and ‘after’ screen shots below.
There were several user experience (UX) problems with the site, but the main issue was to fix the way the practice information was presented to the user. The original home page was cluttered and required the user to look hard for address and contact and opening times details. By colour coding the branches we were able to create a definite distinction between each location on the home page and collate basic information together in order for the user to see address and telephone details for each practice with a clear link through to that practices home page. The colour coding was carried through to these practice pages too.
Another Feature of this website is the multi-selection header – this is visible throughout the whole website and enables a user via a dropdown, to select a practice to display there contact details – this also work in the responsive mode when viewed on mobile phones and smart devices.
This site was a pleasure to build and has made a huge difference to the practice in terms of branding and identity and will pushed forward into new marketing materials.
Next steps for the website…
Gordon Vets are using our concierge package to ensure the website is constantly monitored and kept up-to date – this flexible package includes their website hosting and a dedicated amount of monthly studio time to update, add new pages, blog posts and functionality.
We’ll be working on integrating aspects of their practice management system on the website shortly, allowing customers to book appointments online, while seamlessly placing that appointment and client details into their in-house database.
Mobile friendly (responsive) websites work on all platforms and devices. Our websites are compatible on mobile, tablet and desktop devices.
The site is colour coded for each of the practice’s three locations.
Customers are able to book routine appointments at any of the three locations directly through the website.
Building a database of emails is the way to correctly market to your customers. We set up an email marketing platform, collect data, create emails and schedule them for you.
Blog / News
Content is king. Every website should feature a blog or news section that is updated on a regular basis. Your customers love to hear your news and google does too.
Including a google map on your website makes it very easy for your customers to find you. Especially useful for mobile customers who may be trying to find you whilst traveling.
Search Engine Optimised (SEO)
Every webpage is built with basic SEO as standard. We choose keywords, Eg. ‘Fulham Vet’ and build those terms into the fabric of the page. We offer various levels of optimisation depending on what you’d like to achieve.
Keep users updated with your social media activity using a live stream from your practice facebook page directly to your website.
Customers love their animals, so adding an image gallery of your pets is a great way to increase engagement on your website.